Ivo Backx, M. Sc. in the industrial sciences, He started his career as automation engineer in the food & beverage industries. Later, Ivo joined the Siemens engineering department for industrial automation realizing automation projects in different industries. As technical project leader, he has lead several industrial automation solution projects including MES integration in the pharmaceutical industry worldwide. At present, Ivo works as Manager Business & Project Development for the Pharmaceutical industry at Siemens, global headquarter for process automation in Pharma.. In this position, he has a special focus on innovation. Moving from Batch to Continuous processing and product release, based on in-line /on-line quality measurement and advanced process control is one of the topics Ivo is driving next to promoting an Integrated Product Lifecycle Management as already applied in other industries.